Taylor Swift was spotted at the recent Kansas City Chiefs’ game against the Denver Broncos, making headlines following the premiere of her concert film in Los Angeles. However, it wasn’t just Taylor Swift who captured the attention of viewers. The game itself drew a massive audience of 13.83 million people on Prime Video, marking a substantial 57% increase compared to last year’s Thursday Night Football game.
One of the most impressive statistics from the game was the increase in female viewership. Women made up 36% of the total audience, a notable rise from the 32% in previous football games. Even specific age demographics saw significant growth in female viewers. In the 18-24 age group, there was a 29% increase with 303,000 female viewers, while the 12-17 group saw a 19% jump with 120,000 female viewers.
Thursday Night Football has been continuously attracting a larger audience this season, with each game experiencing a year-over-year increase in viewership. Prime Video is particularly proud of its achievement, boasting a five-game average of 13.6 million viewers. This showcases a 26% spike compared to last year and an extraordinary 23% increase over 2021.
The Chiefs-Broncos game, in particular, dominated in the 18-49 entertainment demographic, attracting an average of 6.41 million viewers. These outstanding numbers demonstrate how football continues to captivate a wide range of audiences, including those typically associated with celebrity and entertainment culture.
Interestingly, Amazon reported that the median age for Thursday Night Football viewers is 47, making it seven years younger than the audience watching NFL games on traditional networks. This revelation highlights the increasing popularity of streaming platforms among younger demographics and their significant impact on the sports viewership landscape.
As football continues to generate excitement on Prime Video, it’s clear that the partnership between the NFL and Amazon is successfully engaging fans across various demographics. With its ability to attract big-name celebrities like Taylor Swift, the appeal of Thursday Night Football only grows stronger, solidifying its position as a must-watch event for both sports enthusiasts and pop culture aficionados alike.
“Zombie enthusiast. Subtly charming travel practitioner. Webaholic. Internet expert.”