Amazon Prime Video has announced a new development that is set to shake up the streaming industry. Starting early next year, the popular platform will be including “limited advertisements” in its television shows and movies. This bold move aims to allow Amazon to invest more in content production and expand its offerings over the long term.
Don’t worry, though – this introduction of ads will not mean any increase in the current price of Prime membership for subscribers. Amazon plans to have fewer ads compared to traditional linear TV and other streaming services. The ad-supported content on Prime Video will initially be rolled out in the United States, United Kingdom, Germany, and Canada, with other countries expected to follow suit in 2024.
It’s important to note that live sports events, such as Thursday Night Football NFL games, will still have ads on Amazon Prime Video. This decision keeps Amazon in line with the industry standard and ensures that viewers continue to have access to a wide range of sporting events.
Interestingly, this move by Amazon comes at a time when competing streaming services, such as Disney+ and Hulu, have recently increased their prices for ad-free plans. In contrast, Amazon will also offer an ad-free option for an additional $2.99 per month for U.S. Prime members, providing more flexibility and choices for subscribers.
As Netflix continues to see strong sign-ups in the U.S., despite efforts to crack down on password sharing, Amazon recognizes the need to level up its streaming game. With Warner Bros. Discovery’s new streaming platform, Max, also offering different membership plans with varying prices and features, it’s clear that the streaming market is becoming increasingly competitive.
Details about pricing for other countries will be announced at a later date, but one thing is certain – Amazon is determined to expand its streaming offerings and give other services a run for their money. By introducing ads in a controlled and limited manner, Amazon Prime Video is making a strategic move to increase its content production capabilities and provide viewers with even more options. As a result, subscribers can look forward to a more enriched streaming experience in the near future.
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