Apple recently announced that it is working on developing its own large language model (LLM) for generative AI features. This new technology will run entirely on-device, prioritizing speed and privacy for users.
In order to enhance the capabilities of its AI tools, Apple may potentially license technology from Google. This collaboration could further improve the performance of Apple’s AI technology and offer users a seamless experience.
One of the key benefits of on-device processing is the quicker response times and superior privacy it offers compared to cloud-based solutions. This move aligns with Apple’s commitment to protecting user data and ensuring a secure environment for its customers.
When it comes to marketing its AI technology, Apple plans to focus on the utility it brings to users’ daily lives rather than just highlighting its power. This approach aims to showcase how AI can enhance the overall user experience across different Apple devices.
Apple is expected to reveal more about its broader AI strategy at the Worldwide Developers Conference (WWDC) in June, along with major software updates. This event will provide insight into how Apple plans to incorporate AI technology into its products and services, further solidifying its position as a leader in the tech industry.
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