Instagram is upping its game with a brand new feature that allows users to easily change the background of their images. The social media platform has introduced a new background editing tool exclusively for its U.S.-based users, much to the delight of influencers and celebrities alike.
This innovative tool is powered by generative AI technology, making it a breeze to transform the background of any image with just a few taps. Users can access the background editor icon on Instagram and choose from a variety of prompts to set the mood for their Stories. From “On a red carpet” to “Being chased by dinosaurs” and even “Surrounded by puppies,” the possibilities are endless.
But the customization doesn’t stop there. Instagram also allows users to create their own prompts, giving them the freedom to fully personalize their backgrounds and unleash their creativity. Once a Story is posted with the new background, followers will be able to see a “Try it” sticker with the prompt, inviting them to explore and experiment with the image generation tool themselves.
It seems Instagram is not the only social media platform embracing the power of AI. Snapchat, a rival to Instagram, recently unveiled a similar tool for its paying users. This tool enables users to create and send AI-generated images, adding a touch of magic and whimsy to their posts. Earlier this year, Snapchat introduced Dreams, a feature that allows users to create fantastical images of themselves with different themes.
The parent company of Instagram, Meta, is also jumping on the AI bandwagon. They have made their 28 AI-powered characters available across all their apps for U.S.-based users. On top of that, Meta has now launched Imagine with Meta, a standalone AI-image generator powered by their very own model, Emu.
The introduction of Instagram’s new background editing tool is a testament to the platform’s commitment to innovation and providing its users with unique and engaging features. Influencers and celebrities on this side of the pond are sure to have a field day with this exciting addition to their Instagram Stories. So get ready to see some truly awe-inspiring and captivating backgrounds on your favorite celebrity’s feed.
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